« Every August until a cure. »

These five words were first spoken by ALS patient and advocate Pat Quinn upon accepting a Webby Award for his part in creating the Ice Bucket Challenge. The social media phenomenon and global sensation raised millions of dollars for charitable organizations dedicated to funding ALS research and support, and gave hope to people and families living with Amyotrophic Lateral Sclerosis.

In Canada, the Ice Bucket Challenge resulted in $20 million for the ALS Canada Research Program to help make ALS a treatable, not terminal disease. Globally, there has been more progress in ALS research in the last five years than in the previous 100, and there are several clinical trials in the pipeline that could become the treatments of tomorrow.

That’s why we can’t afford to lose momentum. Not now, when the development of effective treatments is limited only by the funding needed to pursue research discovery.

#EveryAugustUntilACure means that in order for ALS research investment to continue, so too must the generous spirit of Canadians. This month, as we share social media content about the ALS research your generosity has enabled, we invite you to follow along and to renew your support by donating whatever amount you are able.

We know Canadians are capable of rising to the challenge. Please join us in making this another August to remember.

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Posted in: Research