Cyclists gear up for a challenge along scenic vineyard routes to fuel
research and support for people living with ALS
JORDAN, ON, October 1, 2025 – On Sunday, October 5, cyclists will take to the rolling vineyards and country roads of Jordan, Ontario, for the fifth annual ALS Canada Revolution Ride. The annual event raises vital funds and awareness for the ALS Society of Canada (ALS Canada), helping people affected by amyotrophic lateral sclerosis (ALS) through trusted information and resources, support groups, advocacy, and investing in the most promising research across Canada.
Known for its winding routes, orchards, and picturesque wine country, Jordan offers cyclists a memorable backdrop to pedal with purpose. Powered by volunteers, the Revolution Ride offers 40km and 90km routes, starting and ending at Sue-Ann Staff Estate Winery, where participants can enjoy a celebratory post-ride gathering with family and supporters.
“Events like the ALS Canada Revolution Ride bring people together around a shared purpose. While cyclists challenge themselves on the road, they are also making it possible for people living with ALS and their families to have access to reliable information and resources, and promising research,” says Tammy Moore, CEO of ALS Canada. “We are profoundly grateful to the volunteers, participants, and donors who make this work possible.”
Today, nearly 4,000 Canadians are living with ALS, a neuromuscular disease that progressively paralyzes people because the brain can no longer communicate with the muscles we can typically move at will. As a result, people with ALS often face a swift decline in the ability to talk, walk, eat, swallow, and eventually breathe. There is currently no cure for the disease, which carries a lifetime risk of 1 in 300 for each of us.
“Since my diagnosis in 2024, ALS Canada has been by my side, helping me and my family adapt to a new reality and reminding us that we are not alone,” says Jason Ritchie, Revolution Ride Committee Member and ALS Canada Board Director. “Riding alongside my daughters in the Revolution Ride last year showed me the power of this community, with people uniting to honour loved ones, supporting each other, and pushing forward together toward a world free of ALS. I can’t wait to do it again this year.”
For supporters unable to join in Jordan, a virtual option is available through the Strava app. Participants can create a customizable Revolution Ride from anywhere, on a date that suits their schedule.
Proceeds from the ALS Canada Revolution Ride help fund community programs that provide families with trusted support and information, advocacy at both the provincial and federal levels, and research aimed at improving treatment and care for people living with ALS.
Show your support by donating to the ALS Canada Revolution Ride at www.revolutionride.ca.
ALS Canada Revolution Ride Event Details:
When: Sunday, October 5, 2025
Location: Sue-Ann Staff Estate Winery – 3210 Staff Ave, Jordan, ON L0R 1S0
Start line times:
- 90km cyclists: Registration 7:30 a.m., start 8:00 a.m.
- 40km cyclists: Registration 8:00 a.m., start 9:00 a.m.
Who: Revolution Ride participants show support for people and families living with ALS.
Post-ride celebration: Starting at 11:00 a.m. at Sue-Ann Staff Estate Winery, featuring food and drinks for family and friends to join the cyclists and celebrate the Ride.
About ALS and the ALS Society of Canada
Amyotrophic lateral sclerosis (ALS) is an unrelenting and currently terminal disease. It progressively paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will. Over time, as the muscles of the body break down, someone living with ALS will lose the ability to walk, talk, eat, swallow, and eventually breathe. Nearly 4,000 Canadians live with ALS and approximately 1,000 Canadians are diagnosed each year. Four out of five people living with ALS will die within two to five years of their diagnosis.
The ALS Society of Canada is working to change what it means to live with ALS. Grounded in and informed by the Canadian ALS community, we respond to the urgent unmet need for life-changing treatments by investing in high-quality research that will fuel scientific discovery and by engaging industry, supporting increased clinical capacity, and advocating for equitable, affordable, and timely access to proven therapies.
Responding to the tremendous need for current and credible ALS knowledge, awareness, and education, we empower Canadians affected by ALS to navigate the current realities of ALS, be informed consumers of ALS information, and advocate effectively for change. In Ontario, we provide direct community services to help people navigate ALS.
Founded in 1977, ALS Canada is a registered charity whose work is powered by generous donors who share our vision of a world free of ALS.
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Join the conversation and connect with the ALS community online. Find ALS Canada on X, Instagram, or like our page on Facebook. Visit als.ca to find out more.
For more information
ALS Society of Canada
media@als.ca
437-703-5402
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Donations provide crucial services and information to people living with ALS and allow us to invest in research and advocacy dedicated to improving quality of life.