This spring, the ALS Society of Canada (ALS Canada) received two Awards of Excellence at the Gold Quill Awards, presented by the International Association of Business Communicators (IABC), recognizing work that drives meaningful engagement and action.
The awards recognize the United in ALS Advocacy Campaign, which launched in the fall of 2025, and was honoured in the categories of Marketing, Advertising, and Brand Communication, and Non-Profit Sector Communication.
This recognition builds on the Ovation Awards the team received earlier this year, highlighting the same campaign among Toronto-based communications professionals.
Developed in partnership with Principles, an integrated marketing agency focused on supporting non-profits, the campaign centred on the stories of the ALS community. Through the voices of people living with the disease and their families, it shared the realities of an ALS diagnosis. The campaign’s focus was to emphasize the urgent need for a National ALS Research Strategy funded by the federal government. The campaign helped build understanding of ALS and encouraged people to take action, from getting involved in advocacy to supporting research across Canada, and eventually led to the creation of the Canadian Collaboration to Cure ALS.
ALS Canada is grateful to everyone across the ALS community, organization, and our partners who shared their time, insight, and lived experience to make this work possible.